Complete Aquatics have anchored the runner-up position for Practical Fishkeeping Magazine’s  “Online Retailer of the Year” vote, for the second year in a row!

2016’s runner-up title has been received with overwhelming gratitude by the small team of experts who have dedicated years of hard work and stamina to reach their goal as one of the most recognised internet-based aquarium companies across the UK. The online retailers who supply fishkeeping equipment, aquariums, pond supplies, vivariums, terrariums and cleaning tools, speak of their reaction to receiving the title for the second time in a row;



“We are proud to have won runner up “Online Retailer of the Year” for the 2nd year running. To have won this last year was a fantastic surprise but to have won this two years running shows that we are keeping our service levels at the same high standards throughout our fast growth.”



Aside from those services expected of any aquatics retailer, the company also trial, test and blog about their latest products. The unique twist, which allows followers and loyal customers to engage with the team, as well as an opportunity to keep up-to-date with the newest developments within the fish-keeping world -gives Complete Aquatics leverage in their position amongst some of the strongest competitors within the industry. 



“We like to think we go above and beyond what any other online retailers are offering, so it’s great for us to have acknowledgment of this achievement, which stands as a testament to our continued hard work...”



Complete Aquatics was founded by Chris Hibbert and Dan Green who initially set up Aqualease - a leading UK aquarium rental business, shortly followed by their walk-in retail store, Aquahome in Leyland. The e-commerce business, developed and managed from its base in Blackburn, was born three years ago, when the duo decided to expand their breadth of experience, skill and know-how, to venture forward on a whole new challenge. Over the years, the baby of the business has seen huge growth, beckoning its online team to take advantage on all social media platforms. Now with nearly 5000 followers and a 9.8 out of 10 Trustpilot score, the aquarium business has been able to combine both aspects together to improve its company image and its recognition within the aquarium industry. Their 5* Trustpilot ratings are an accurate reflection of Complete Aquatic’s proud company ethos – to offer a first class online shopping experience to their ever-increasing customer base. 



Complete Aquatics have refined the quality of their customer service by offering a unique and friendly online chat facility, paired with an in-depth and informative online product catalogue of their entire range. Customers can enjoy a second-to none experience on the phone with an industry-specialist, and take advantage of the company’s unbeatable delivery and returns guarantee. All aspects combined, the team are confident that they are offering the very best when it comes to an unforgettable customer service, teamed with industry-leading brand names.



The victory follows a four year sprint in success with their partnering business, Aquahome, who were voted as “Best Aquarium Store in the North West” between 2012 and 2015 in the Practical Fishkeeping Readers Poll. Such titles help to cement both Hibbert and Green’s shared vision to continue pushing the business forward by developing new and exciting ways to keep a firm hold of their titles for many years to come.

PFK readers poll online runner up